More on coupons

I mentioned in my previous post that Google offers an easy to configure coupon feature as part of your listing in Google Maps Local Listings. Here's how you get started.

First go to Google Maps Local Business Center. Enter the details of your coupon. As you enter the text, you can see the actual coupon being built in the Preview section on the right side of the page. Click the Continue button and you'lla table listing of your coupon offers.

Of course, you can have multiple coupon offers active at one time.

If you choose to have coupons expire, you'll need a tracking system to replace the expiring coupons. It's always good to coordinate these coupons with your marketing campaigns - the tricky part is to keep track of them.

Finally, be sure to take advantage of the Offer Code that Google offers when creating an online coupon. This will help you keep track of the effectiveness of each coupon you create.

Happy couponing!