The Startup Journal, a Wall Street Journal online publication, posted an article pondering if small businesses need to 'hop aboard the internet highway' and get online.
Elizabeth Holmes points out that the National Small Business Association found that 40% of small businesses do not have web sites. Some businesses don't see the yield from the additional investment of having a website built and maintained.
The flip side, of course, is that 60% of this pool of businesses do have a website!
The survey's Executive Summary provides more detail: "Today, over one-third of companies (37%) are engaged in e-commerce, including 52% of businesses in the retail industry, and 50% of those in manufacturing."
So certainly, some industries are more involved in websites and ecommerce.
At the very least, I think it's invaluable for companies to take advantage of free online listings.
My next blog will talk about an easy, free way to get your business listed with the Mother of All Listing Services. Yes I mean Google.
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