So your business is ready to dip another toe in the Web 2.0 pond? You'll find the water is quite warm - filled with ideas to get your message out to your targeted segments.
John Jantsch's blog, Duct Tape Marketing, has listed a number of strategies for getting your customers involved in the fun of marketing your company.
Videos should offer some value to the customer, it could be information on your product or the greater subject area, or an opportunity for your customers to get in front of the camera. Does everyone want 15 seconds of fame?
How about the Pepsi's Doritos contest last fall? The company invited fans to submit ads for Doritos. The winning ad was run during the 2007 Super Bowl.
Even better, the general public got in the act by voting for the winning video from the top five posted at Yahoo's video site.
Get your customers involved and everyone wins!
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